Flowli is a visual groceries shopping-list app for people with reading disability. This was a fictional project which was implemented during the third year of my apprenticeship as an Interactive Media Designer.
Role
UI/UX-Designer
Year
2021
Category
Service, Accessibility
Type
UX/UI-Design, Logodesign, Animation
Tools
Figma, After Effects, Illustrator
Briefing
The primary assignment was to create a digital product for people who cant read, who can't read yet or who has difficulty of reading. It was also free to choose wich target group we wanted to create it for, what kind of digital product and a concept for the logo design.
However the aim was primarily to raise our awareness of the topic accessibility in digital products and how to find specific solutions.
Concept and solution
Once I read, that some people who suffers from dyslexia has trouble doing a simple task like groceries shopping, because they barely can read their shopping list.
To solve this problem I created an app-concept of a digital groceries shopping-list which would help them to have a more fluid shopping experience. The app would tend to be more visual and also contain some extras and a variety of accessibility-settings to facilitate the reading of written information.
I decided to name the app flowli which connects both experience (flow) and item (li-st).
Process
To enhance a specific and efficient user experience I did some researches on the behavior of people with dyslexia. My outcome then was that it's very important to have an easy planing and execution of the shopping-list, since it's a task that in general it's done quickly.
In this case I created a User Flow Map to conceive every single step and make the use of the app as fluid as possible. Then I created wireframes to see where the content could be best placed and think about what happens next after tapping on something. And finally I created an interface design based on the wireframes, while dealing with the topic of content perception.