UI-Design

Farner's Website

The B2B family business Farner's deals primarily with the marketing of apricots, pome fruit and berries from Valais. Moreover they run a small side business with their own farm shop and online shop with their own products.

Role

UI-Designer

Year

2022

Category

Agriculture

Type

Screendesign

Tools

Figma, Balsamiq, Illustrator

Team

DACHCOM AG

Task

My task was to create a modern web presence that seamlessly incorporated the newly developed company branding into the screen design. Through updated imagery, refined design elements, and a clear structure, the new website was intended to deliver a strong user experience and present all key information in an accessible and organized way.

In addition, a new online shop was integrated to facilitate the purchasing process and make it quick and user-friendly.

Solution

The home page should include all the information needed to clear the awareness of the company's services and draw interest to their products.

Throughout the design process, I made sure to keep the priorities of the user in mind but also the clients request. For instance, an important element for the client was to promote their own product shop throught the website, which is why I ensured, that the users would find it easily as a prominent button in the sub-menu section.
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