Motion Design

Pronto Easy Campaign

Pronto AG is a leading cleaning partner in Eastern Switzerland and full-service provider for all types of cleaning. Many of the services are primarily aimed at big companies and institutions.

Role

Motion Designer

Year

2021–2023

Category

Cleaning Service

Type

Motion Design, Sound, Illustration adaptions

Tools

After Effects, Illustrator

Team

DACHCOM AG

Starting point

The wide range and the high degree of professionalism leads private individuals often to perceive Pronto as too big and too professional.

In that case a simple B2C presence was created which should appear to private individuals more accessible.

Task

In context to the concept the creative director conceived a communication strategy while a graphic designer created a range character illustrations for the new «Pronto Easy Campaign».

My task was to animate the characters with simple and natural gestures. Because the animations would be used as social media (Facebook, Instagram, YouTube) and passenger tv ads, it was important to make the animations simple, draw attention and transport the message in a quick, playful, way.

In that case I worked mainly with the creative director. We created storyboards, a sound concept and discussed every single movement of each character.

Progress

After the successful Pronto easy 2021 campaign, more and more private households would start sending requests.

In 2022 the approach to the private target group was continued and a new focus was placed on recruiting employees.

Since the graphic designer who created the illustrations was not there anymore, it was then my task to keep creating new characters for the new target group based on the already existing ones and animate them.
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